Just this morning, H&M tweeted,
H&M United Kingdom (@hmunitedkingdom) May 03, 2012
The Swedish brand (and one of my high-street favourites!) has joined forces with legendary fashion director – and creative consultant for Vogue Japan (formerly groundbreaking fashion editor of Vogue Italia) – Anna Dello Russo, who is known for her signature maximalist, pile-it-on approach, to create and design a collection of boldly extravagant accessories which mirrors her flamboyant style.
I find it incredibly interesting to see H&M collaborating with a fashion personality rather than a fashion house or designer this time around, and even more so since Anna Dello Russo is one of my personal favourites in the fashion industry. She sees this collaboration as the sign of an important evolution in fashion, and is both thrilled and humbled to be the one chosen to lead it.
The line is described by H&M as over-the-top and unabashedly glamourous, yet precious and playful, an expression of Anna Dello Russo’s taste for ornamentation. And in the words of Margareta van den Bosch, creative advisor for H&M, the collection is a celebration of excess, fantasy and decoration. Mm.
A revealing preview of the collection released by the chain earlier today showcased fierce lashings of gold with radiant turquoise accents, loud embellishments complemented by gleaming jewels, and a seductive serpentine theme (oh, yesss).
The highly-anticipated collection is slated to be available from the 4th of October 2012 (I’m marking my calendar!), both online and at selected H&M stores – right at the peak of the global fashion weeks. It’s still a good five months away but I’m well excited, and I’m looking forward to seeing the whole collection so I can make my personal picks before it’s actually launched worldwide.
In the meantime, I’ll be satiating my cravings with this,
where Anna Dello Russo talks passionately about her penchant for and obsession with accessories, along with how she keeps her wardrobe sorted out – I should definitely take a page or two from her book. Alternatively, you can watch the exclusive interview in high definition here.
#inspiration #covetedcollections #ADRatHM