Tag Archives: #FAA2012

Back in April, I blogged about wanting to do a series of Fashion Against AIDS 2012-inspired shoots similar to that of H&M once my final papers were done with, and the lovely Maritxu and Bryan were more than willing to be my first couple!

It was my very first time doing an actual shoot as the photographer, sans any equipment (flash guns, reflectors, etc.) except for my trusty camera and its built-in flash. Oh, and a whole lot of determination of course! I still have a lot to learn but it was a brilliant experience, shooting at 1am in the middle of the night with my favourite couple, who had (and have!) such incredible chemistry together.

My favourite four from the night,

Photography and post-production by yours truly
Plenty of credits to Maritxu and Bryan!

One of my aims for doing these Fashion Against AIDS 2012-inspired shoots is to showcase the couples’ unique style, chemistry and connection. Two individuals coming together by choice, willingly opening themselves up and bringing each other into their own respective worlds – it’s a beautiful thing, and I want to capture the essence of it and share it with the world. Because as I’ve said before, this world needs more love, sweet love.

@ Facebook | deviantART

Watch this space for more pictures from the shoot – there’s a lot more from where that came from!

#FAA2012 #concepts #inspiration



I love fashion. I do, and especially so when it’s paired with a good cause. Needless to say, I was completely captivated by H&M’s Fashion Against AIDS campaign this year. It’s sexy, suggestive and just this side of raunchy, provocatively conceptualising the whole Make Love, Not War notion while raising awareness of HIV/AIDS amongst youth.

Daaamn (just had to add that).

Credits to H&M
Photographed by Dan Martensen

The collection was released on the 26th of April 2012, both online and at selected H&M stores. For every purchase, 25% of the funds is donated to HIV/AIDS prevention, including the United Nations Population Fund, the MTV Staying Alive Foundation, YouthAIDS and Designers Against AIDS. So fight (or in this case, spend) for a generous cause – I know I’m planning to get myself a signature T-shirt!

Or if you’d prefer, you can kiss for a good cause. $1 is donated to HIV/AIDS prevention for every smooch uploaded. It’s such a lovely (and interesting!) concept, I’ve to say. You can even send a make out request, inviting someone to join and support Fashion Against AIDS 2012. Tens of thousands of couples have already participated and added their snogs – it’s love all around here, baby. So sign in. Make out.

..and of course, I do love fashion films too. Alternatively, you can watch the official commercial (or fashion film) in high definition here.


I’m now wanting to do a Fashion Against AIDS-inspired series of shoots, similar to and inspired by the H&M campaign this year. Except this time, I want to be the one behind the lens. I’ve already gotten two couples and a few individuals who are willing to get all steamy in front of the camera, but if you want in too, do tell! Preferably couples unless you’re alright with kissing and being all sexy with an absolute stranger – which is pretty kinky, admittedly. *eyebrow wiggle

@ Facebook

#inspiration #concepts #FAA2012